Estimated read time: 5 minutes
Introduction
Spring is when the phone should be ringing. Homeowners who put off projects over winter are ready to book. Gardens need sorting. Roofs that leaked in January are finally getting attention. Extensions, patios, bathrooms — the list of spring jobs is long.
But “busy season” doesn’t happen automatically. The tradespeople who fill their diaries in spring are the ones who made sure they were visible and ready before it started.
Here are the most effective things you can do right now to make the most of the spring surge.
Update Your Google Business Profile for Spring
Your Google Business Profile is often the first thing a homeowner sees when they search for a tradesperson. If it looks like it hasn’t been touched since last year, that’s a missed opportunity.
A few quick wins:
- Add fresh photos. Upload photos from recent spring jobs — a garden, a new roof, a freshly painted exterior. Seasonal photos make your listing feel current.
- Update your description. If you’re taking on spring bookings for specific services — like patio laying, roof inspections, or external painting — mention them.
- Post an update. Google Business Profile lets you post short updates, just like social media. A simple post like “Now booking spring landscaping projects — get in touch to secure your slot” takes 5 minutes and shows up in search.
Contact Your Past Customers Now
Spring is a natural trigger for home improvement. Homeowners who used you before are far more likely to use you again — if you’re in their mind when the thought strikes.
A short, friendly message to your past customer list takes minutes and can generate a meaningful number of enquiries:
“Hi [Name], hope you’re well. Spring is here and we’re now booking [service] work for April and May. If you’ve been thinking about a project, now’s a great time to get ahead of the rush. Give us a call or reply here. [Your Name]”
Send it by text or email. Keep it warm and personal. Don’t make it feel like a mass mailout — even if it is one.
Promote Your Most In-Demand Spring Services
Think about what homeowners are specifically looking for in spring:
- Roofers: post-winter roof inspections and repairs
- Landscapers and garden designers: lawn preparation, planting, patio laying
- Builders and plasterers: extensions, loft conversions, exterior works
- Painters and decorators: exterior painting before summer
- Plumbers and gas engineers: heating system checks and outdoor tap installation
- Electricians: outdoor socket and lighting installation
Create a post on Facebook or Instagram that speaks directly to what your ideal customer is thinking right now. A before-and-after of a recent job with a caption like “Spring is the perfect time for [your service] — here’s one we finished last week” does the job simply and effectively.
Get Booked Up Before Competitors Do
One of the best things you can do in spring is signal that you’re busy. Homeowners are more motivated to book a tradesperson who has a waiting list than one who appears to have empty slots.
Phrases like “currently booking for May and June” or “limited availability for April” create a sense of urgency that moves hesitant customers to act. And if it’s genuinely true, even better — it means your marketing is working.
Tidy Up Your Online Presence
Before the spring rush properly hits, take 30 minutes to check that everything a potential customer will find about you looks good:
- Is your Google Business Profile fully filled in, with up-to-date photos and correct contact details?
- Does your website (if you have one) have recent photos and a clear way to get in touch?
- Are your most recent Google reviews fairly recent, or has it been a while?
If any of these need attention, now is the time — not in June when you’re already flat out.
Make This Your Best Spring Yet
The tradespeople who thrive in spring are the ones who show up consistently online, reach out to past customers, and make it easy for homeowners to find and book them.
None of these steps are complicated. But together, they can make a real difference to how many enquiries land in your inbox over the next few months.
Want a Hand Getting Set Up Before the Rush?
At Brightr, we help trade businesses get their marketing sorted so the phone rings — not just in spring, but all year round.
👉 Book a free Marketing Flight Check and we’ll take a look at how your business is showing up online and tell you exactly what to focus on.
Published by Brightr | wearebrightr.com | Business Class Websites™ and Growth Engines for the Trades